Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. Bringing transparency and insight into your mobile marketing. HitBerry Games in Boydton, VA Expand search. 5% -4. Choose your favorite games from categories such as Card, Fantasy, Casual, Board, etc to compete with online players. 6% as well as their propensity to stay long enough to watch in-game ads. As for targeting, hyper-casual games are meant to be accessible - so you need a large user base to scale quickly and profitably. The left-hand version uses bright colors and a theme that appeals to most players and therefore has a lower CPI. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. mp Youtube. CPI (Cost Per Install): CPI briefly is how much average value of money we spend for a user to download our game and install it on their phone. 32 and <0. However, the landscape has changed. These games have simplified mechanics using basic geometry that can hold the attention of your users. For this very reason, precise targeting is not as important as low CPI here. Products are similar. A new genre is forming:. From my dealings with them the target was $0. Hyper Casual Jam Com — online hyper casual games development marathon 24-26 September 2021 (Online) Learn. 4 billion downloads. The Essential Guide to Hyper-Casual Games. It's one of the most important stages of game development as it lays the groundwork for the creation of successful and engaging games. In our experience, this is the sweet spot for hyper-casual games to reach playtime and retention benchmarks. If you don’t know what we mean by that, it’s time for you to try Cat Escape! I. The first step to launching a hyper-casual game is running an initial marketability test on social media networks - this tells you its relative potential for success in the market. Twitch: h. 25 – $0. Hyper-casual games are the latest exciting phenomenon to take shape. The easiest way to calculate the LTV is to multiply your app’s ARPDAU (Average Revenue Per Daily Active User) per your users’ average lifespan. By unifying spend, revenue, and. D1/D7: day one/day seven retention rate, the % of players who are still playing after n days. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. The best strategy for evaluating marketability potential. Even though marketability tends to be lower than other hyper-casual genres with an average CPI around $0. Step 1: Run a marketability test on social networks. “Previously, with hyper-casual games and their low CPI, money could be recouped within 4 days, sometimes even within 2 days. As many of you will know, showing off your game with a great video is absolutely vital to find a big audience. Also most publishers asks for a CPI (Cost per install) under 0. Hyper-Casual Benchmark Report for Q3 2022. However, simple things can help players to justify themselves keeping on playing. Hyper-Casual games. 5 million – Supersonic Studios. The creative team needs 1-2 days to prepare ads for the game and then a CPI test takes 2-3 days. 40 $0. 3. Jobs People LearningTo take two examples from this year, Run Rich 3D was launched with a 12c CPI but a 5% D7. In 2018, the average CPI for hyper-casual games was $0. 🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. Specifically, this design element profoundly impacts Cost Per Install (CPI) within the genre. For hyper-casual creatives, choosing the right gameplay to show is key. Followed by Australia and Japan were ad rates were between $6 and $8 per 1,000 views. 15. 14, 2021 /PRNewswire/ -- Hyper-casual. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. By unifying spend, revenue, and. According to GameAnalytics, the rough benchmarks to achieve in this phase are a $0. A low CPI (under $0. For example, using food emojis in a hypercasual puzzle game is instantly clear. Another thing to remember is that hyper-casual games are very data-driven. In contrast, iOS’s $2. The top 25% of these games make an average of $0. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. Cost per install (CPI) has fallen sharply year-on-year, falling from an average of $1. Despite an initial rejection by publishers due to high CPI in the United States, the game is now optimized, has a significant share of its player. However, in hyper-casual gaming, you need to think big. The program shows how colors can and cannot be combined. They don’t require you to understand complex game controls, and you don’t need to “take on the challenge” of the game. A hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. The quality of each step can be assessed with the following metrics. Now, it typically takes 15 to 45 days to regain the investment. In a matter of weeks, Flappy Bird became a global phenomenon. According to the report, $0. Hyper-Casual Benchmark Report 2021. $30,000 for other Hyper casual games – CPI ⩽$0. 20 on Android (Tenjin & GameAnalytics). The 2018 Hyper-Casual Games CPI Benchmark Report. Hyper-casual competition. How You Benefit From CrazyLabs’ Industry-Leading Trend Report. CPI is a very important metric when it comes to picking a good strategy for mobile app marketing. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. A cell phone poker game app would provide you with the best casino experience. Hyper-casual CPI - how important is it. The full report can be found here. This gives you a solid foundation to start with, saving valuable time and resources. City Takeover was launched with a 62% D1 and 66-minute average playtime, but a 39c CPI. Hitberry Games is focusing on the Hyper-Casual market and makes games for mobile app | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. tangible money, about 200–500 thousand dollars per one hit game. 23. Usually, hyper-casual game publishers test product metrics even before developers start making the actual game. But more importantly, you should start to optimize the gameplay itself. Digital casino fixed coins and deals are available in poker games. 25 or less and D1 retention >30% (Facebook, iOS/Android, US) CPI prize. 2. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. 0 (3 3 reviews ) What's included $1,500. Part one: your game. August 22, 2023. The first bird - it is definitely targeting Hyper-casual players to help lower CPIs. CPI: cost per install, your marketing spend divided by the number installs generated by the campaign. However, don’t rush to conclusions based on CPI alone. 50 - the more popular games on this scale achieved a higher LTV by optimizing their monetization strategy and improving retention. It refers to the percentage of returning users who have played your game over a period of time since installing it. ”. Background familiar and loved by everyone. But it differs across platforms. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. . 20 to $0. According to the new study by Tenjin and GameAnalytics, cost per install in hyper-casual games reached an all-time high both on Android and iOS in Q4. Hyper-casual games are meant to be accessible and easily understood by the masses, which is why you’ll target a broad audience during the soft launch. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. However, as CPIs have risen and costs of scaling with them, this no longer holds true. 20 while iOS rose $0. Using ASO and mobile A/B testing. That will get you a first estimate of the LTV for your mobile game. . Tenjin and GameAnalytics have released their hypercasual benchmark report for Q4 2022, examining the state of mobile advertising in the genre. com To truly be successful when making hyper-casual games, you need low CPI, and high D0 through to D14 retention. . In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost minimal effort for. 23 per install. S. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. All developers entering the challenge will also receive a. For this very reason, precise targeting is not as important as low CPI here. A level below $0. Whilst this is not a true reflection of the exact tones, hues, luminosity and vibrance, it’s an accurate way for a general overview. 🚀 HitBerry Games is #hiring right now! Open positions: 🔥 IT Service Manager 🔥 IT Business Analyst 🔥 Marketer 🔥 Game Designer 🔥 Business Development…HitBerry Games | 466 من المتابعين على LinkedIn. Moonee shared a helpful article on Hybrid Casual & Hyper Casual Gaming: The New Wave – Q3 2023 Market Trends. 5 to 4% for games in general; CPI: from 0. 50 CPI, 35% D1 retention, and 8% D7. In hyper-casual, retention drops by the seventh day, so the biggest task on the first day is to attract the maximum number of players by “spamming” them with ads. UPDATE: We’ve released a new benchmark report here for 2022. The economic uncertainty of recent years has created opportunities in the hyper-casual gaming industry. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. 5 billion, these veritable mobile marketing darlings are one of the most successful genres of game apps. “IDFA Deprecation. Key Signs of Successful Testing. . Ofc one it reaches its floor doesn't matter how much more you have it active. 059 follower su LinkedIn. Taking a closer look at the regional breakdown of ad spending in hyper-casual segments, Tenjin found that in Q3 2022, the U. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. For all prototypes that hit a CPI of $0. 如果 cpi 处于这一区间，您就可以着力于游戏本身（例如改进用户留存和游戏时长等游戏内指标），而不仅仅是关注如何降低 cpi 了。 在 SDK 广告网络上，还需要对原型的 IPM（每千次展示的下载量）进行监控，游戏的 IPM 越高，其吸量程度就越强。🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. A good CPI for hyper-casual games is <0. 20 and $0. Play games like Poker, Rummy, Ludo, Call Break, Fantasy Cricket, Snakes and Ladders, Win Patti, Speed Chess, and win real money. Bu videoda cidden çok sevdiğim filmleri konuşuyoruz!Giriş 00:00Gerilim 00:36Bilim-kurgu 01:41İnanılm. No Comments. “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. The challenge is open to all game developers and invites studios to. S. 10 or $0. 0 billion. 35. This relatively untapped market is starting to give hyper-casual developers the opportunity to continue creating engaging core mechanics, while benefiting from hybrid monetisation strategies, such as combining free-to-play and ad-based business. . While Europe generally has lower eCPM (cost per 1,000 ad impressions), it has lower CPI (cost per install) and higher session lengths. This developer was the hyper-casual pioneer, capable of quickly launching variations of popular mobile games. The works of Steve Jobs, NEXT software, and Alan Kay laid the. In an early version of the game’s creative, a couple is shown with the. 23 per install price tag is a stark reminder of platform disparities. It’s this profit potential and strong in-game metrics that make these games particularly appealing for developers. The CPI is > 1$ so too high to get picked up by a publisher. 28. Ashkenazy oversees all aspects of Supersonic, including onboarding developer partnerships, game. Compared to Q3 2022, Q4 saw the median CPI of hyper-casual games increase by $0. Swap out darker colors for lighter hues and contrasting colors; Shorten your level length. dollars. CrazyLabs invites developers to submit hyper casual gameplay videos and/or marketable game builds for testing (CPI test) on its CLIK Dashboard (“ Submissions ”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games . Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . Tenjin, the growth platform for mobile app marketers, has shared its Hyper-Casual Benchmark Report for Q3 2022. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. Kevin Wolstenholme. . 5 (tier 1 countries) Now that your ASO is in place, we can. 40 on android and iOS, respectively. Essentially, you get the low/medium CPI hyper casual games tend to have, but strong engagement and retention metrics that are more common among mid-core games. Today, my team and I develop high-quality. As a result, the second version lowered CPI by 40%. CPI (Cost Per Install): CPI briefly is how much average value of money we spend for a user to download our game and install it on their phone. This legendary candy-style puzzle game was created in just six months by a handful of people and is one of the first freemium apps to generate over $1 billion revenue. Ideally, you should soft launch your game to help test, refine and fix any. 9 (89 ratings) 568 students. December 22, 2022. In her presentation at SuperSessions 2021, Lolita Snopkova from the Supersonic team shared tips for creating hyper-casual creatives that lower CPI and help your game scale optimally. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming world. $200,000 minimum guaranteed for a game launched and confirmed. Post-ATT, Android was more cost-effective for casual games with a CPI of $0. By applying the strategies listed above, you can attract engaged users, and more importantly, increase the likelihood of scaling your game. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. These promising arenas offer great potential for innovative game concepts, and Moonee is excited to explore them in. When setting up your test, keep the default placements and audience data suggested by. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. 1) The team chooses five colors for a future game in one of the tools from the previous tip – Coolors. Since then, there has been a proliferation of publishers, studios, and solo indie developers each working on similar casual titles. How do others get to 0. UPDATE: We’ve released a new benchmark report here for 2022. 63. Additionally, we have partnered with. CPIs & ROAS. As of this writing, eight of the top 10 free games in the. If the CPI is too high and does not decrease during the first 3-4 days, take action before you lose your budget. g. 36 on iOS and $0. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. But with an increasing number of hypercasual games fighting for the same audience with often very. and market reports keep you up to date with best practices and current trends in the hyper-casual industry. For. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. Voodoo may be a rising star, but Ketchapp is the company that started it all. The advantages that make testing an important stage in game development process:. In other respects, hyper-casual games confront the same market size challenges as casual or core titles. Blog Developer. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. Once you’ve set up your CPI test, let it run for 6 days. A cell phone poker game app would provide you with the best casino experience. In the US, advertisers were expected to pay afterwards from $10. 05 to $0. (2020 benchmark is available here) The 2018 Hyper-Casual Games CPI Benchmark Report We analyzed $48 million of paid installs across 36 countries to give mobile game. The most important thing is to find out if users will install the game and to do so almost for free. 25 – $0. Hyper-casual mobile gamers are younger than all users in the mobile game market with an average age of 33, probably under the age of. 7 and went 0. (CPI). With over 7 years of experience in the game development industry, I started out as an artist and have since honed my skills in management, marketing, and game design to understand what it takes to create hit games. Why? Because the target audience is anyone who is fond of playing mobile games, regardless of age or income. A Descriptive Name. 96 U. If your core gameplay is engaging, this will be reflected in the first raw footage you use to promote the game. These acquisition costs reveal that there is a broad audience trying out and playing hyper-casual games. If you look at the cost-per-install numbers that get reported by hyper-casual developers, you usually see numbers like $0. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. 25) also gets publishers like us very excited! Video RequirementsUsing ChatGPT in hyper-casual game development in the future. 95 cents. In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost. 35$ CPI is successful for further scale. While if you go with a different ad network, usually, you don’t really know if you’re. Meanwhile, darker colors - like black or brown - usually increase CPI. Tenjin | 2,049 followers on LinkedIn. They feature hypercasual core gameplay and mid-core game elements. 17 to $0. Hyper-casual is becoming very crowded > CPI is going up. 🚨SKAdNetwork 4. Top 10 Hyper-casual Game Ad Networks in 2022. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. 13. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. We’ve just gone over 6 tips for improving your hyper-casual creatives, but sometimes seeing is believing. 30 will generate higher probability that your game appeals to users. Hyper-casual games have surged in popularity over the past few years, a trend that will continue into 2022 and move into 2023. The better retention you have, the higher ARPU you will have and the more revenue you will. Early testing is the key to success in hyper-casual game development. Do's and don'ts for designing a winning video. Tenjin | 2,063 من المتابعين على LinkedIn. First of all, Lolita underlines that there is no single secret to success and gives a piece of general advice: “Ads are like games, but a game that takes. Target hyper-casual CTR: 2. By unifying spend, revenue, and. Take Move People (also, Make 'Em) as an example. S. The old formula: ‘Launch a game with great metrics in. This action is called impression. Hyper casual games are competing on price (no cost), so to get play time you have to be everywhere. biz called “The Ascendance of Hyper-casual,” where I dissected the emergence of hyper-casual as a new genre in the mobile gaming space. 50 is considered too high. Get answers to questions like: Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Masterclass #3: How to increase your retention. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Enjoy a world-class gaming experience with some of the best Real Money Games on MPL! Card GamesFrench publisher Voodoo announces hyper-casual development competition. Additionally, we have partnered with GameAnalytics. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. Additionally we will see the reports on what you should pay attention when analyzing a game of the hyper-casual genre. Ultimately, though, Alisher says they employ a four step process: CTR testing. Top 10 Hyper-casual Game Ad Networks in 2022. Hyper-casual games have a much lower CPI compared to other genres, which also raises competition among developers in the genre. Jobs People LearningThe CPI is > 1$ so too high to get picked up by a publisher. 19. The stagnant revenue, coupled with the increasing CPI, can break down the hyper-casual monetization model,. Aug 24, 2021 During prototyping testing, your goal is to prove that there’s a place in the market for your hyper-casual concept and that it can scale into a profitable business. First, pacing, which is the frequency at which you show an interstitial in your game. The first three relate to efficiency - the best way to find, build, and test the right concept that has the lowest CPI to streamline the rest of. IGA (In-Game Advertising)Stacky Dash reduces CPI 37% and reaches top 5 in 28 countries with Supersonic. Read the original Tenjin and GameAnalytics report here. Hyper-casual games Independent game studios develop hyper-casual games, which are released by large publishers such as Voodoo. 💡 [Webinar] Mobile Game UA: Top Strategies & Best Practices for 2023 💡 SocialPeta Ltd is hosting a mobile game user-acquisition webinar with Tenjin, Digital…Here's the strategy I used to get over 400k iOS installs for my mobile game Frantic Architect. Publishers usually have strict metrics they want hyper-casual prototypes to meet. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Monetization. Start making hyper-casual games today. When expanded it provides a list of search options that will switch the search inputs to match the current selection. 14, 2021 /PRNewswire/ -- Hyper-casual. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetisation strategies in 2021. Our brains are wired to understand and solve problems as quickly as possible, and keeping your video creative simple, clear, and engaging ensures. What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before. What are the differences between puzzles and hyper-casuals regarding player retention, CPI, and audience? Puzzles demonstrate a higher retention rate compared to hyper-casual games. Pau Rau Games creates a hyper-casual hit with innovative runner Slow. CPI test shows you how much you will spend to get each individual install, good CPI for the most of publishers must be less than 0. J. 17 to $0. RT @HomaAcademy: Live in ⏰ 1hr - 🙂 A new breed of. They realised that a hyper-casual classic, Flappy Dunk (left), released in 2017 in collaboration with the studio Acid Cousins, still had a super impressive D7 score of around 20%, despite the years that had gone by. 02 CPI for Android and $0. Cost of ad unit . 9 out of 5 3. I tested games that started with 2$ the first day and went down to 0. Poker. Back SubmitNew case study alert 🦋 Metajoy, puzzle games development company, based in Chengdu, China, partnered with Tenjin to help them with marketing analytics and…On each episode of Homa Hangouts, we talk all about Hyper Casual, Arcade Idle and Hybrid Casual game design & check out some of the freshest new game release. Average D7 retention for hyper-casual games is below 10%, which is much lower compared to the average D7 retention for mobile titles of around 20%. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. However, it may not be the most accurate one. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. Since launching in 2013, the Paris-based company has published over 100 mobile games, with more than five billion downloads and 300 million monthly active users. Return on ad spend (ROAS) rates increased from. Lesson 1: Test your idea’s marketability before you even start making the game. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. As low as possible. And by fat we mean from $10m up to $100m that a hit Hyper-casual game could make in a relatively short amount of time. For hyper-casual and hybrid videos to succeed they need to follow the key CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics and topics. 50 is considered too high. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. 05 to $0. Having a $4 CPI does not mean your game won’t be profitable, you would have to look at your retention numbers and ARPU to decide weather or not is worth to keep. It has enabled developers to keep a low cost per install (CPI) for acquiring players. 4 GB per month in 2019, with a corresponding. …Tenjin | 2089 seguidores en LinkedIn. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. When it comes to publishing a hyper-casual game, one of the biggest challenges can be meeting the tough benchmarks set by mobile games publishers. Feature Mar 21st, 2023. However, hypercasual gamers usually play several titles at the same time, so cross-promotion between hypercasual games is common. Industry Top: Voodoo (industry leader) Lion Studio (strong in puzzle and idle games) Good Job Games (Rise Up publisher, works mainly with in-house dev teams) Well established (with a couple of hits): Ketchapp (back on track) Green Panda (focused on io and idle games) Tap Tap (sister company of Huuuge Games)Tenjin has partnered with GameAnalytics to release its Q3 2022 report on the hyper-casual games marketplace. The “Hyper-Casual Benchmark Report'' for Q3 2022 is here! In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Now, knowing Voodoo, when they test a game they're going for mass market appeal and a low cpi. Hyper-casual games are the latest exciting phenomenon to take shape. This is the main metric that publishers and developers focus on. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. If you’re thinking about platform choices for advertising casual mobile games, take note. The article discusses general approaches to design interesting games, and then projects that knowledge on hyper-casual genre by considering its peculiarities. On a serious note, a 68% increase in median CPI on iOS is partly seasonal, but it’s also a sign that the hyper-casual market is maturing. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. Ideally, you should soft launch your game to help test, refine and fix any bugs before the real launch. This episode is part one of a three-part series focused on designing, monetizing, and. This button displays the currently selected search type. 25 Facebook; D1 35%; $500 for submitting 3 game tests to the CLIK; no KPIs; $1200 for submitting 7 game tests to the CLIK; no KPIs; The challenge is already available and mobile game developers are invited to apply. We develop hc games but our cpi doesn't get lower than 0. Therefore, keeping. CPI prize. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. In conclusion, no-code app development tools have revolutionized the software industry, particularly in the post-PC and mobile era. The higher your LTV, the more you can spend on user acquisition while maintaining high margins and the faster you can scale. As you probably know, hyper-casual was one of the biggest mobile trends in 2018, and there are still a lot of newcomers in the hyper-casual space globally as evidenced by store rankings so far this year. Even though marketability tends to be lower than other hyper-casual genres with an average CPI around $0. 35, but you have to let it learn for a while.